Social enterprise and cause marketing campaigns in publishing offer more than good will. The best campaigns benefit multiple aspects of a company’s sales and marketing efforts, branding, author relations, customer acquisition and retention, and even offer opportunities to test market products and experiment with new workflows. In addition, studies increasingly indicate consumers base their purchase decisions on the reputation and social engagement of the brand. This is particularly true of the growing Millennial market.
The book publishing and retailing industry is uniquely positioned to take advantage of this market shift. With a product that from its inception was intended to foster literacy, community, and intellectual engagement, it is a prime vehicle to promote the causes that matter most to employees, corporate stake holders, and most importantly to readers. By ensuring social enterprise and cause marketing campaigns are an integral part of the strategic plan, the book industry makes good on the promise of stronger companies and a better world.
Contact Ashley to begin developing your plan to do well by doing good.